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13 Years. 3.5 years as an online business.
The physical location of this business is not overly critical as it is primarily a web-based business.
The owners operate this business from their private home.
There are a number of national companies selling on-line but their websites are perceived by pet owners as being too complex and overly difficult to use. The owners of the business for sale are commended by customers on the ease of use of their website. Supermarkets tend to sell high volume, low cost pet food and are not major competitors in the premium end of the market.
There are clear opportunities to grow the business for example by: - setting up a wholesale operation - expanding sales in the underdeveloped premium market in the Republic of Ireland - expanding the product range - developing an own-brand quality range etc.
There are no employees other than the owners.
At times that suit the owners.
The owners are happy to help with the handover and to train a buyer on the operation of the website and on the web-based marketing processes.
The owners wish to retire.